THIS PAPER WAS READ AT IVETA 1999 IN SYDNEY


USING THE WWW FOR EDUCATION

Abstract

A review is made of the application of Internet technology to business and VET.

Examples of how a web site with email was used as an auxiliary information conduit in educating VET students at SIT.

Twelve TCF educators at SIT were shown how to publish on the WWW. They were provided with web space. Some of the pages that they published on the Internet are shown.

Lessons learned from the experience of being a resource person for those educators are discussed.

An attempt is made to establish IT trends. Those trends are used to predict likely VET IT requirements. In the light of experience gleaned teaching and training with the WWW, procedures are suggested that might expeditiously fulfil those requirements.

Business & the WWW

The recent stock market interest in �dotcom� businesses has been spurred by what some commentators describe as a �development opportunity comparable in scope to the free land offerings that opened up the USA�.

Businesses established on the www can be categorized as �new concept� or �supporting�. New concept businesses are, in general, totally new companies like amazon.com or yahoo.com. An example of a supporting www presence would be Hewlett Packard.

Consider the virtual bookstore www.amazon.com.   Forecasters anticipate that Amazon will capture a significant proportion of the world book trade within the next decade.  Unlike RL (Real Life) booksellers, Amazon is not a geographic entity. Customers, once familiar with the low price structure, delivery schedules and availability can be expected to maintain brand loyalty. Awareness of these possibilities has driven the value of amazon.com shares to previously inconceivable values.

Existing corporations find that a supporting web presence greatly enhances the quality and delivery of information and service.  The latest ball bearing catalogues are available from www.skf.com; the latest Ferrari performance data are at www.ferrari.com.   Pizzas can be ordered, accommodation leased or travel booked "on line".

The organisations that are successfully on line, whether new concept or supporting, provide the following advantages to customers:

  1. More rapid dissemination of corporate information.
  2. More personalised customer service.
  3. More convenience.
  4. Offer cheaper delivery of information.
  5. Are price competitive (passing savings on to the customer.)
For the opportunity to establish a new concept www business, considerable losses will be tolerated.  The winners expect to establish themselves as the premier stakeholder in a successful new venture concept.

Although many commentators believe that the dotcom market is overheated, very few doubt that Internet venture corporations have mind-boggling potential.

Education & the WWW

Several broad paradigms have developed in the past three years for combining education and the Internet.

The WWW & SIT

Due to the loose faculty organisation at SIT, there are a number of independent groups exploring different educational paradigms.

A group of Civil Engineers has recently assembled a comprehensive information package about their course on a framed web site.  Of special interest is an adaptive teaching course for statics.  This suite of programs is written in html (hypertext mark-up language).  It is available to anyone at  http://www.bc.sit.edu.au/statics/index.html.  Presumably, those who use this software will be persuaded to pay for the qualifying examination.

Industrial Engineers at SIT have produced a multimedia instruction package on CD.  The package includes video clips and voice over procedural demonstrations. This venture to explore the educational possibilities of multimedia shows promise. However, on the bandwidth conceivably available in the next few years it is unlikely that this material would be delivered on the www.

In Mechanical Engineering a study has been made of the application of more mundane Internet technologies.  For the past two and a half years, web pages & email have been used to provide auxiliary class support and to deliver different gradations of flexible learning to VET students.   Information published on the www included call in notices, problem solutions, notice of class examinations & laboratory classes, indicative assessment guides, sample examination papers and examination results.  An e-mail response was provided to educational & administrative queries. A limited number of small group tutorials and exams, and individual tutorials and exams were organized using the www.

In the absence of this initiative some students might otherwise have been denied the opportunity of studying those subjects with "on demand" contact with a teacher.  To date several score students have benefited from this initiative by attempting theoretical subjects such as Thermodynamics, Fluid Mechanics, Engineering Computing, CAD3D and Engineering Maths while obtaining various levels of Internet support.

SD for Vet on WWW at SIT

During first semester 1999, the author was invited to provide support to twelve teaching staff from the TCF (Textiles, Clothing & Footwear) section on the essentials of Internet publishing.

There were two section head teachers in TCF at Ultimo; each HT supervised five full time teaching staff.  Each section had four computers, printers and a scanner.  All computers (except one) had WIN95 O/S and all were connected to the college network, thence connected to the Internet through a firewall.  The firewall did not permit the Netscape mail composer to be used.  It would greatly simplify email handling if the Netscape or IE email systems were available.

The entry level of computer literacy skills of the teachers in TCF varied widely.  None of the educators revealed any web editing (html) skills.  Those who had a computer on their desk had the greatest computer literacy.

An online appointment diary was used.   The diary was accessed by clicking on the Greek letter sigma (Ó) in the bottom right corner of the staff web page. Information transfers developed as follows.

  1. An outline & demonstration of the procedure for connecting to an ISP Internet account was given.
  2. A browser with html edit functionality (Netscape 4.5 with Composer) and an FTP program (WS_FTP95) were installed on each user's computer.
  3. The domain name (URL) protocol was explained.
  4. Techniques for finding information on the www by guessing the domain name were explained and practiced.
  5. Techniques for finding information on the www by text search using Altavista were explained and practiced.
  6. Techniques for finding information on the www by category search using YAHOO! were explained and practiced.
  7. Techniques for downloading & installing software from the www were explained & practiced.
  8. Opening and editing of an existing html page using Netscape composer was demonstrated and practiced.
  9. Creation of links was explained & practiced.
  10. The insertion of images in html pages was explained & practiced.
  11. A logon account on an Internet computer running APACHE was created for each user.
  12. A. The procedures for uploading using an FTP program were explained.
  13. B. Web pages were uploaded to the www using the FTP program.
  14. C. Testing of hyperlinks and troubleshooting was demonstrated.
  15. D. The web pages were reported to search engines YAHOO! and Altavista.
  16. E. Supporting notes were provided and listed on the diary page.
  17. F. Staff were shown how to read the http access logs.  This provided feedback on those www designs that attracted attention.
By the end of first semester 1999 most TCF staff were confident enough to create web pages, insert edited images and upload them without assistance.  Further skills such as scanning images, using the TAFE Intranet to move files & setting up a network printer were acquired. The web pages can be viewed at:

     http://barvennon.com/~sit/mfgstaff.html

Many staff have acquired advanced html skills. Some sites contained upwards of a dozen linked html pages. Techniques for publicizing sites were explained and utilized.  An inspection of the http logs some weeks later showed that several daily hits were recorded on the site.

Observations by SD Trainer

Web publishing is not (in retrospect) a difficult skill to acquire, although the procedures are exacting and require careful application. The slightest error in any one of about ten procedures will produce a failure. Analysis of the cause of that failure can be difficult and may discourage all but the most persistent.

From the rules & procedures established by SIT site management it could be inferred that management holds an image of academics publishing on their site as of a bolting horse that must be reined in. As a trainer, I found a more appropriate image of academics to be that of an apprehensive mouse that must be given free rein to obtain any movement at all.

The greatest hindrance that was found in the introduction of www publishing technology was the lack of interest in publishing. Academics are experts in their own right, and tend to deny the utility of any skill that they do not already possess. The task was not made easier by the absence of any inordinately successful application of the www to education.

Consequently, after persuading staff to �give it a go�, it was important to provide positive feedback in the form of a successfully uploaded www site. Any imposed constraints at all on style would have made the task of creating a www page very much more complex, and would have tended to diminish interest.

If management wishes to have academics utilize the www for teaching, it is recommended that the following environmental guidelines be considered.

  1. Educators must have a good quality hardware. This includes a networked computer on their desk and access to a scanner and digital camera.
  2. Educators must have good web editing tools. These include HTML editor, picture editor, FTP program.
  3. Educators should be comfortable with the technical side of www editing & publishing. A resource specialist should be available until at least 50% of staff are able to upload a web page with images & links.
  4. Access to publishing space should not be restrictive.  Publishing should be possible from any location at any time, with immediate testing possible.
  5. Publishing �style� guidelines must be avoided. Educators should be able to create www pages without regressive & restrictive rules formulated in the interest of maintaining "uniformity" and "consistency".
  6. Encouragement by management is necessary. An example might be a requirement that any applicant for any teaching or promotion position should be able to demonstrate www-publishing skills.
My own experience shows that:

The problem is not to achieve uniformity of output.

The problem is to produce any output at all.

Trends of Computing in Education

To forecast the future, it is helpful to look into the past and establish trends. Computing was introduced as a teaching tool to SIT in the late seventies:

TABLE ONE.

1979 Introduction of computers  1999 Introduction of Internet  10 year Trend 
Computers had been in common use for nearly two decades. The Internet is about a decade old. Browsers are about five years old. Hardware and software will mutate with dizzying speed.
The smallest computer that could be purchased was valued at several times the annual basic wage. Anyone can buy minimal equipment required to connect to the Internet for about 2% of the basic wage. The telephone will be absorbed into the internet browser. Access to www will become ultra cheap.
Educational management had a very good idea of how computers would be integrated into the curriculum. Successful application of Internet technologies to general education has not yet been decided. Educational planning will move from the question what to do to the question how to train staff to use IT developments on www.
The only practicable college system was a central mainframe computer that timeshared the demands of up to 100 users simultaneously. Size & cost determine practicable system designs, which range from large, centralized & expensive to small, cellular & cheap. The only practicable college system will be distributed cellular connected via Internet. Large central systems will virtually disappear.
Because of cost and scale considerations, systems had to be centrally planned; faculties shared the central computer. Central purchasing lacks flexibility, costs more in capital & maintenance, produces 2-year delays introducing technology. College planning will be concerned solely with data security across the Internet. Faculty controls purchasing decisions.

The Way Ahead

If you can accept a priori that
  1. The Internet is communication technology.
  2. The importance of the Internet cannot be overstated.
  3. Education is a communications industry.
If you can accept the following observations as accurate:
  1. No paradigm for using the www to educate has yet established overwhelming superiority.
  2. Administrative control of academic style inhibits local initiative.
  3. The economies of scale in computing are diminishing.
  4. Educators are contracted professionals who have a duty of care to their students.
  5. VET institutions are organizations that provide an environment for educational relationships.
From the postulates and observations logic suggests the following conclusions:
  1. Academic staff should be given www-publishing resources as a matter of urgency.  Internet publishing resources are computers; software, scanners & Internet access to a publishing site.
  2. Academic publishing should be quarantined from College control.  Each relationship (teacher-student & college-public) has a different requirement of the www.
  3. Academic staff should be given access to Internet resource specialists as a matter of urgency.  The ultimate use of the www in the delivery of education remains undetermined.  That it will be vital cannot be doubted.
  4. Academic staff must be offered incentives.  Management must employ strategies that will encourage adoption of Internet technology by educators.
If the nurturing environment suggested be established for Internet publishing by educators then two positive outcomes can be anticipated.
  1. If any educator does find a universally applicable formula for using the www for education, then the institute will be strategically placed with trained staff able to apply that formula.
  2. By allowing educational staff free rein, the institution increases the likelihood that educational staff will discover elements of the formula for successful application of Internet technology to education.
On the other hand, failure to establish a nurturing environment for Internet publishing by educators will result in lower credibility, fewer enrolments & unnecessary costs. In addition, the flexible inclusion of new technology and information at the VET level will be diminished.

What Will Really Happen?

What paradigm will come to dominate education?

There will ultimately be only two or three certifying organizations for each vocation. These organizations will produce marque qualifications of trusted standard, like Coca-Cola or Pepsi for soft drinks; McDonald's for Burgers.

The race has started. Microsoft and Novell have become the certifying organizations for certificates in computing. They have achieved this by publishing a syllabus and franchising a worldwide testing network. City & Guilds are paralleling that evolution. They seek trainers, and already offer franchised testing all over the world. The University of Minnesota has recently taken the first step toward becoming a worldwide agricultural university.

There is room at the top of each vocation for two or three testing authorities. Whoever captures recognition as the quality examiner will come to be the possessor of a marque that is comparable in value to the Netscape or Amazon or even Microsoft domain marques.

To paraphrase the closing comments of Clive Graham, Learn www publishing or look outside the communications industry for work!

barvennon@gmail.com

 Faculty of Industry Studies. Sydney Institute of Technology, 13 August 1999.